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Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your eCommerce business. Structuring and finally launching an eCommerce website is a milestone achievement for your brand. Therefore, it’s crucial to invest in an effective website structure and marketing strategy. If you’re interested in finding out the best tried-and-true methods, as well as the newest techniques of marketing for an eCommerce business, pay attention to the 11 tips below: 1. Produce Original Content The first step in setting up an eCommerce website is creating the content for it. Creating high-quality and original content will set you up for success because it will resonate with your customers in a way that makes them want to interact with you, purchase from you, and maintain a following. Be creative. Be original. Promoting original content is a great way to make a statement, strike a compelling idea, and make a mark on the user’s mind. There is a fine line between content that engages users and content that deters them. Why not take an extra step, put in a little effort, and create something that will be genuinely compelling? 2. Optimize your website layout After launching your e-commerce site, it’s important to test your website’s layout, language, and placement of conversion elements. When customers visit your website, you want to make sure it’s easy and simple to check out, that they feel naturally inclined to purchase your products and that it’s abundantly clear how to do so. You should test the language displayed on your landing and product pages, the language in your conversion elements, and even the strategic placement of icons and elements. One really nifty tool is Mouseflow — a free heatmap software that reveals valuable patterns in customer behavior on your website. One of their most popular heatmaps, the movement heatmap, reveals the most attractive parts of your website — based on visitor movement data to your website. With a color guide, Mouseflow will tell you where your customers spend the most time, and the least amount of time! If a specific area of your page receives more attention (in white), you should consider moving your conversion elements to those more attractive areas. Test it for a week and see how your conversions change. Mouseflow’s heatmaps can help improve your conversions, increase sales, and keep prospects interested. Mouseflow is truly one of your competitor’s best kept secrets — and they offer a free account, so there’s no cost to you. 3. Content Marketing Proper content marketing can attract more positive attention, interaction, and sustainable conversions in a way no other marketing method can. By creating and promoting original content, you are ensuring that your audience is receiving new information that matters to them on a continual basis. Brainstorm with your team to create a list of the different types of content you wish to create. This can be blog posts, videos, and newsletters. Also, make sure you are utilizing your marketing budget by consulting with experts, outsourcing work when necessary. Invest in high-quality software, subscriptions, employees, and training for your team.